The practice sat between two competitive pressures: long-established Kahului offices with years of reviews, and newer Wailea-area clinics targeting visitors and affluent residents. On Google it was buried on page five for its most important term, and new-patient calls had flattened.
Its Google Business Profile was thin, reviews were sparse and rarely answered, and the website had no content speaking to the specific communities the practice served.
Our approach
Because dental demand is intensely local, we led with local SEO. We rebuilt and actively managed the Google Business Profile, cleaned up inconsistent listings across directories, and launched a simple system to earn and respond to patient reviews.
We paired that with neighborhood-aware content so the practice ranked for the specific Maui communities it wanted to grow in, rather than a single town-wide term.
Google Business Profile rebuild and weekly posts
NAP citation cleanup across Hawaii and industry directories
Review generation and response system
Service and neighborhood pages for target Maui communities
Map Pack tracking by service area
The results
The practice moved from page five to position three for its top keyword in four months and entered the Google Map Pack for several "dentist near me" searches across its service area.
New-patient phone calls rose 68%, and the steady flow of fresh, well-answered reviews gave the practice a visible edge over both its established and newer competitors.
Page 5 → 3top keyword
+68%new patient calls
4 moto results
As a Maui dental practice we compete with both established Kahului practices and newer Wailea-area offices. They built us a strategy targeting specific neighborhoods. Page 5 to position 3 for our top keyword in 4 months.
KKevin S.Dental Practice Owner, MauiPage 5 → 3 top keyword
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