8 to 42 Monthly Listing Inquiries in 6 Months

This brokerage had a polished website and a strong local reputation, but it was invisible on Google. For more than a year it sat on page four for "real estate broker Honolulu," well behind newer competitors who had invested in search. Almost every inquiry came from referrals, leaving a large pool of online buyers and sellers going to other firms.

The luxury segment was the biggest missed opportunity. Searches for specific neighborhoods like Kahala, Diamond Head, and Kakaako were producing high-value leads for competitors, and the brokerage had no content that targeted those areas at all.

We built an SEO strategy around the way Hawaii buyers actually search: by neighborhood, price tier, and property type. Rather than chasing a single broad term, we created dedicated, genuinely useful pages for the neighborhoods that drive the brokerage’s most valuable transactions, and we backed them with authority from real estate and lifestyle publications.

We also fixed the technical issues holding the site back, including duplicate content created by the IDX feed, and added structured data so search engines could understand the brokerage and its listings.

• Neighborhood guides for Kahala, Diamond Head, Kakaako, and Kailua
• IDX duplicate-content cleanup and listing schema
• Quarterly Honolulu market report content
• Link building from real estate and lifestyle media
• Google Business Profile optimization for local map results

Within three months the brokerage was moving up for its priority neighborhood terms. By month six it ranked on page one for 18 target keywords, including position two for "real estate broker Honolulu," and the neighborhood guides were ranking and converting on their own.

Most importantly, the work showed up where it counts. Monthly listing inquiries grew from 8 to 42, a 425% increase, and the brokerage could trace those inquiries directly to the pages and rankings we built.

• 8 → 42monthly inquiries
• 18page 1 keywords
• +425%inquiry growth